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December 10th, 2018
eGym US: NYE and Gym Memberships
It’s almost that time of the year when a majority of the population pledges to better themselves through a New Year’s resolution. With the majority of resolutions revolving around health and fitness, gyms should expect to see an influx in new members. Unfortunately, no too many people stick with their commitment to a healthier and […]
November 28th, 2018
Inspire fitness thrives as switches from ladies only to ‘gym for all
In September 2018, Ruth Green, owner of Inspire Fitness in Chippenham made a decision to open up her ladies only fitness studio to the whole community, welcoming everyone regardless of age, gender or ability. As a result, the studio is thriving with a 14 per cent rise in membership just three weeks after the switch. […]
November 19th, 2018
eGym At The Heart Of New Health Lounge Concept
Occupying just 2,100 sq ft, eActiv places an eGym circuit at the heart of its offer and is designed to attract and retain the vast majority of the population which does not engage with traditional gyms and health clubs. Built around a ‘move, eat and relax’, ethos, eActiv is focused on delivering a results-driven service […]
November 6th, 2018
Inverclyde leisure turns storage space into thriving ‘club in club’
The forward-thinking Leisure Trust, based on the west coast of Scotland, undertook this project as part of a wider fitness diversification strategy to engage a broader segment of the community in an active lifestyle. Kieron Vango, CEO at the Trust, explains: “We wanted to attract more of the local female population and, even more specifically, […]