With the majority of resolutions revolving around health and fitness, gyms should expect to see an influx in new members. Unfortunately, no too many people stick with their commitment to a healthier and more active lifestyle. A 2017 study conducted by the Statistic Brain Research Institute showed that after two months only 37 percent of people in their 20s and 16 percent of people over age 50 were still pursuing their new fitness goals. This leaves us with two questions:
So, why do most people give up on their new fitness goals? For many, these new goals require making changes to their daily or weekly routine, and as many of us know from personal experiences, changing behavior is no easy feat. Possibly communicating the benefits of training, outside of the obvious weight loss, can motivate individuals to stick with their new fitness goals. Many people may not be aware that regular exercise can reduce rates of depression and anxiety in addition to heart attack, stroke, and diabetes. As long as members achieve a minimum of 150 minutes per week of moderate intensity workouts, such as speed walking or swimming, or 75 minutes per week of intense exercise, such as running or interval training, they can achieve the maximum medical benefit .
In addition to struggling with commitment, new gym members can be intimidated by the atmosphere and lose sight of their resolution. They likely will not know how to use some of the machines or what type of exercise is best for them. There is no magic workout that will work for everyone.
In order to combat boredom and hit multiple muscle groups, having a variety of strength and cardio machines is a great way for members to find out what workouts they enjoy most and work best for their body.
You can’t control how convenient your location is in relation to your members home or work. However, you can make your facility and training for members fun, social and rewarding. Social interaction helps keep individuals committed to their New Year goals. Having classes available or possibly even membership packages for 2 or more individuals may help retain new members. In addition to creating a social environment, classes such as spinning, or circuits can also create a fun and energetic atmosphere. A German study showed that individuals who are smiling and laughing during their training are more likely to continue with their exercise program. Lastly, members tend to gain interest in incentive programs. If your facility has an app, a point system based on the number of check-ins or time spent in the gym/month can result in prizes ranging from a free water bottle to a message.