EGYM+ Is The Added-Value for Your Members That Will Boost Your Facility's Success!
Targeted training is crucial for long-term training success and thus for your members’ loyalty as well. Only those who see progress will keep exercising on a regular basis. However, most members lack the expertise to achieve this on their own, and only very few are willing to invest hundreds of dollars for personalized support through regular personal training. With its personalized training programs, EGYM+ offers real added value for your members, providing a broad base for your facility's success.
Increased member loyalty: More satisfied customers that achieve their goals.
Upsell opportunities: Additional demand from existing members.
New members: Additional demand from new prospects.
Monetization opportunity: Higher-value memberships.
Benefits for Your Members and Your Facility
Benefits for your members
With EGYM+, you'll offer your members optimal training that is intuitive and straight-forward. They simply select their personal training goal and receive guidance in order to achieve it. Training parameters such as training method, periodization, reps, and weight are automatically tailored to their goal and their current training level.
Benefits for your facility
The EGYM+ training programs can be switched on and off individually for each member, giving you the freedom to decide how to integrate EGYM+ into your membership types: for all members, along with the use of EGYM Smart Strength machines, or in an entirely separate membership type.
Have You Unlocked EGYM+ Yet?
Success Factors for Using EGYM+ in Your Facility
- Make existing members aware of EGYM+ and upgrade them into higher-value membership types
You can do this by giving a member presentation or addressing your customers personally in the facility. Alternatively you could send newsletters and emails. Long-term results are achieved with marketing materials in the faility as they constantly trigger customer inquiries that can be used to explain the benefits of EGYM+ (you can find the right materials on EGYM+ for your facility on the EGYM marketing portal).
- Make sure to introduce EGYM+ to all members with the new EGYM Trainer app; integrate the EGYM+ concept into the task-chain for new customers
This way, you can ensure that all members know about your new offer and as many members as possible opt for a higher-value membership type.
- Schedule regular check-ins with members via the task-chain feature of the new EGYM Trainer app
Doing so allows you to regularly address individual target achievement and check that your members’ training goals are up to date - and adjust if necessary.
- Integrate EGYM+ directly into the first tour for prospective members
The personalized training programs and targeted training methods that will allow you to win over prospective member, increase conversion rate, and sign up higher-value memberships.
- Create a fictitious male and female demo account with EGYM+ memberships and make their RFID bracelets easily accessible for your staff
This allows to easily show EGYM+ to prospective and existing members: simply adjust the height in the Trainer app and have them try it out!
Tip: use a color mark to make it easy to distinguish between the two bands.
Using EGYM+ in Your Facility
Essentially, there are two options for activating EGYM+ for your members.
You have to choose one of the following variants for your facility:
- Via the new EGYM Trainer app (up-to-date version of the EGYM Trainer app required)
- Via the member management software (compatible software required)
Note: both options require a one-time setup, even if your facility already uses the precursor “EGYM Premium.” Simply sign-up using one of the “sign up here” buttons on this page to open a ticket and our team will contact you for the set-up.
1. Using the studio’s management software to manage EGYM+
Requirements in the studio
This feature requires that you set up an interface to the studio’s management software. Currently, this interface is supported by the following providers in Germany, Austria, and Switzerland:
Aidoo, easySolution, M.A.C. Centercom, TAC, Magicline 2.0 (from Q4 2020), Hector (from Q4 2020).
Members associated with a membership type that includes EGYM+ will automatically receive EGYM+ when the contract is created/assigned in the studio’s management software.
Making money with EGYM+
EGYM+ access can be linked directly to a higher-value membership type in the studio’s management software. In this case, the payment method stored there is used for billing purposes.
In short: ideal for automatically making money with EGYM+
2. Using the new EGYM Trainer app to manage EGYM+
Requirements in the studio
This variant requires the use of the new version of the new EGYM Trainer app (earlier versions are not supported).
Trainers can immediately activate/deactivate EGYM+ at the press of a button in the member’s profile, as well as enter an end date or unlock unlimited use of EGYM+. The EGYM+ start date can only be immediate; a future date is not possible.
Note: EGYM+ is only visible in the profile if the studio has decided to manage it via the EGYM Trainer app. Learn how to proceed to make that decision.
Making money with EGYM+
The switch button in the new EGYM Trainer app does not update the contract type in the studio’s management software, and no payment method is stored. This means that the contract must be changed manually for each member in the studio’s management software.
In short: ideal for training control directly in the gym; for monetizing EGYM+, a manual step is necessary for each member