In today’s digital fitness landscape, standing out is no longer optional. Members expect cutting-edge, personalized, and intelligent workout experiences, and they notice when a club delivers them clearly.

EGYM Genius AI gives you that advantage: AI-powered, personalized training plans that connect your entire training floor and elevate the member experience.

The key to success is making that value understandable, visible, and easy to adopt.

This guide shows you how to use EGYM Genius AI marketing materials strategically, so that your innovation translates into engagement, retention, and growth.

Use proven marketing assets

EGYM provides a comprehensive set of ready-to-use marketing materials designed specifically for Genius, available in the EGYM Marketing Portal.

You can:

• Use turnkey assets, including social media kits, posters, displays, roll-ups, and flyers
• Adapt templates to match your club’s brand and target audience
• Create your own content using EGYM’s visuals and messaging framework

The goal is simple: Help members quickly understand how Genius improves their workouts and why it matters to them.
 

What members gain from EGYM Genius AI 

• Members receive hyper-personalized training plans and effective, targeted workouts throughout the gym. In addition, visual progress tracking and customization features keep progress and motivation high.
• For less experienced members, personalized training plans offer a guided workout for the entire training area.
• For more experienced members, AI-based workout plans take their training to the next level.
   

Your three-phase plan for marketing Genius

The Genius campaign is designed to work both inside your club and across external channels such as social media, newsletters, and outdoor advertising.

Phase 1: Pre-launch

Goal: Build curiosity and prepare your team

Start: Two weeks before launch

This phase sets the foundation.

This first phase is about arousing curiosity and drawing attention to Genius. Focus on:

• Training your staff on Genius features and workflows
• Aligning internal processes
• Ensuring your team can confidently explain the benefits to members

Recommended materials:

• Roll-ups & posters in entrance areas and high-traffic zones
• Teaser video on in-club screens
• Social media posts using ready-made kits from the Marketing Portal

Phase 2: Introducing Genius

Goal: Activate members and attract new customers

Start: Once Genius is live in your club

This phase focuses on visibility and action.

Materials:

• Posters & roll-ups (see Phase 1).
• Floor stickers (e.g., “Get started with Genius here” or “Test your strength here”).
• Video (use the Genius Explainer video on screens in your club).
• Push notifications: Sample text:
  “Ready for real results?
  EGYM Genius AI creates personalized workout plans that fit your lifestyle, level, and goals. Now available at our gym.”
• Social media: Show specific advantages of smart AI with posts or trainer videos about how EGYM Genius AI works (even making free weights smart).
• Flyers: Distribute around the club and at events to provide information.
• Newsletter: Include insights and an overview of Genius.

Sample newsletter:

Subject: Make your training Genius!

Preview: Brand new: AI-supported, customized workout plans that adapt to you.

Headline: Smart. Smarter. Genius.

Text:
Discover new AI-supported workout plans tailored to goals, preferences ,and performance. With EGYM Genius AI, workouts are more motivating and effective — check the app to learn more.

Here’s how it works in a nutshell:

Scan it: Enter goals and fitness level, and perform a body composition analysis at the Fitness Hub.
Work it: Create a personal training plan in the app combining cardio, strength and flexibility with weighted recommendations for over 3,000 exercises.
Track it: Training data is recorded and adjusts your next workout.
Repeat: Start the next session with confidence.

Call-to-Action: Download our app and start training with EGYM Genius AI today.
 

Phase 3: Long-term success

Goal: Sustain motivation and retention

Start: Around one month after launch

In this final phase, Genius becomes part of the training experience. Implement measures gradually to embed them in your routine.

Recommended strategies:

• Send regular newsletters.
• Encourage  your team to discuss Genius with members and prospects.
• Post regular reminders or updates on social media.

Materials:

Website: Feature EGYM Genius AI prominently with compelling imagery and videos. Sample website text:
EGYM Genius AI: Fully personalized, AI-powered workout plans. Genius uses state-of-the-art AI to tailor plans to goals, fitness level and equipment available. Powered by 11 billion workout data points and 700 million assessments, the AI continues to learn and deliver results.

User-generated content (UGC): Find member-generated content on social media and repost it to your channels.

Bring friends campaign: Encourage members to invite friends for a free Genius trial. Consider open days or competitions with incentives (e.g., club vouchers).

Operator Portal digital vouchers: Add “Bring Your Friends” vouchers visible in the app for sharing and redemption.

Genius for Trainers

If your studio uses Genius for Trainers, targeted communication helps maximize internal adoption and impact.

Trainer benefits to highlight

• AI-supported recommendations that make coaching scalable
• Fast creation of personalized plans using all available equipment
• More time for meaningful member relationships

Internal marketing tips

• Encourage trainers to share their experiences on social media
• Use posters that highlight trainer-specific advantages
• Run internal challenges to increase engagement

When trainers believe in the system, members follow.

Explore the EGYM Marketing Portal

The EGYM Marketing Portal gives you everything you need to position Genius successfully — from ready-made assets to inspiration for your own campaigns.

Use it to:

• Increase awareness
• Drive adoption
• Turn smart workouts into a visible, competitive advantage

EGYM Genius AI doesn’t just improve training. When marketed clearly, it strengthens your brand, supports retention, and fuels sustainable growth.