The strength shift
How Gen Z & Millennials are changing gym fitness. Download our free whitepaper!
How Gen Z and millennials are changing gym fitness. Download our whitepaper!
If you think they want treadmills, think again
Younger gym members in the US are driving a new era of expectations. Based on EGYM data from millions of workouts across connected gym equipment, this report breaks down what Gen Z and Millennials really want, and gives you 3 insights to attract and engage younger gym-goers.
#
1
Strength training has officially overtaken all other gym activities
-
14
yrs
reduction in male BioAge after 3 months of strength training
31
%
of gym members are between 18-34
