The journey of building and running a fitness or health enterprise varies greatly, but three steps are common to most, if not all journeys. First is to open the first facility, buy some essential equipment, and run it. As time goes by, technology and software start being thrown around in circles and eventually catch the manager’s or owner's attention.
At this point, most give technology a try, and before you know it, there are software systems all over the place. A website here, a blog there, and a fitness app somewhere in between, you get the drill.
Given the benefits of fitness technology, getting this far is not easy and should be lauded. Many consider gyms that embrace technology to be at their mature stages. But is there an extra mile? There is a third step that many managers and owners may overlook, and very few people shed light upon it. This is software integration.