EGYM Blog

Since the beginning of the 21st century, many industries are undergoing substantial digital transformations. From e-commerce to healthcare, the majority of companies are reaping the benefits of continually improving technologies.
The fitness industry is one of the later bloomers. Historically, it has focused on highly personalized face-to-face interactions, leaving technologies to wait in line. Meanwhile, gym-goers and health-seekers dig deeper into what digitalization has to offer, expecting the service providers to do the same.

Already in 2016, the number of mobile users surpassed that of desktop users. Now, years later, that society has moved towards an unequivocally mobile-oriented world, it has become a game of survival of sorts for entrepreneurs who have to either go mobile or go home.
As a gym owner or fitness trainer, you may already know that more people are using their mobile devices, but you may not know how they are using them. According to research, 60 percent of mobile device users favor mobile apps over websites to shop for products and services online.
If these statistics are anything to go by, then we can agree that owning a mobile app is highly beneficial to your business, perhaps even more than setting up a website. The last thing that you, as a manager or entrepreneur, want is to bid your members adios as they ditch your mobile-friendly website and migrate to the highly-preferred fitness apps.

Growing and expanding any business results from the continuous effort that happens over the lifetime of the business. This fact is no different for fitness and health facilities that need to find innovative ways to retain existing members and attract potential new ones. Digitizing your operations by providing a platform to engage your clients, provide tips, and market yourself or picking management software are steps in the right direction. Yet, in taking these steps, it's vital to identify the aspects of a technological platform, an app, or software that meets your growing business's needs. Scalability ensures that you can expand and contract your operations as needed. Let's take a closer look at the scale in software and why you need it for your brand.

The journey of building and running a fitness or health enterprise varies greatly, but three steps are common to most, if not all journeys. First is to open the first facility, buy some essential equipment, and run it. As time goes by, technology and software start being thrown around in circles and eventually catch the manager’s or owner's attention.
At this point, most give technology a try, and before you know it, there are software systems all over the place. A website here, a blog there, and a fitness app somewhere in between, you get the drill.
Given the benefits of fitness technology, getting this far is not easy and should be lauded. Many consider gyms that embrace technology to be at their mature stages. But is there an extra mile? There is a third step that many managers and owners may overlook, and very few people shed light upon it. This is software integration.

Before acquiring any software, it is important first to acknowledge who the software is being developed for. Is it being developed for the gym owner, the customer, or the software developer? The user or customer must be at the center of any software development, the same is true in the fitness and health industry.

Differentiation is what determines whether a fitness or health facility distinguishes itself and grows to have a loyal customer base or becomes one among the many ones competing for the same customers in the same way. Any operator should strive to distinguish itself from its competition to grow sustainably.

Despite the challenges of managing a sports centre gym during the pandemic, the membership club live at Blackpool Sports Centre is currently only 5% lower than pre lockdown levels and is continuing to grow steadily. With 66% of members engaged with the product, the 8-station EGYM Smart Strength circuit is being credited as a major contributor to the post lockdown bounce back.

Following Covid-19 enforced lockdown, on March 23, 2020 – July 25, 2020, Club Kingswood, an independent 2,800 member multi facility club in Essex, froze all of its gym memberships with no charge, uncertain of what the effect would be on the future of its membership. Fortunately, 9 weeks post reopening, over 85 per cent of gym members have returned. Here General Manager, Alex Owen, explains the important role EGYM has played in the club’s impressive bounce back.

We interviewed Meg, Fitness Coordinator, and Holly, Director of Lifestyles & Wellnessa at WindsorMeade, a premier active senior lifestsyle community in Virginia. We spoke about how they evolved their fitness services in light of COVID-19 and dramatically increased participation in order to keep their residents healthy, engaged and safe by using innovative fitness technology in their facility.

This is an overview of all product updates of the Branded Member App.

This is an overview of all product updates of the EGYM Trainer App.

When it comes to your digital strategy it’s important to consider a couple of key questions including resources and capabilities. One of the key considerations is whether to build or partner with an industry leader.