EGYM Blog

Differentiation is what determines whether a fitness or health facility distinguishes itself and grows to have a loyal customer base or becomes one among the many ones competing for the same customers in the same way. Any operator should strive to distinguish itself from its competition to grow sustainably.

Despite the challenges of managing a sports centre gym during the pandemic, the membership club live at Blackpool Sports Centre is currently only 5% lower than pre lockdown levels and is continuing to grow steadily. With 66% of members engaged with the product, the 8-station EGYM Smart Strength circuit is being credited as a major contributor to the post lockdown bounce back.

Following Covid-19 enforced lockdown, on March 23, 2020 – July 25, 2020, Club Kingswood, an independent 2,800 member multi facility club in Essex, froze all of its gym memberships with no charge, uncertain of what the effect would be on the future of its membership. Fortunately, 9 weeks post reopening, over 85 per cent of gym members have returned. Here General Manager, Alex Owen, explains the important role EGYM has played in the club’s impressive bounce back.

We interviewed Meg, Fitness Coordinator, and Holly, Director of Lifestyles & Wellnessa at WindsorMeade, a premier active senior lifestsyle community in Virginia. We spoke about how they evolved their fitness services in light of COVID-19 and dramatically increased participation in order to keep their residents healthy, engaged and safe by using innovative fitness technology in their facility.

This is an overview of all product updates of the Branded Member App.

This is an overview of all product updates of the EGYM Trainer App.

When it comes to your digital strategy it’s important to consider a couple of key questions including resources and capabilities. One of the key considerations is whether to build or partner with an industry leader.

We are currently experiencing a shift towards health-oriented training, especially for the generation of best agers and baby boomers. With over a third of the population (and rising) they already represent an important part of the target group for virtually every fitness or health facility. Therefore it’s crucial to have the right offer to cater towards their needs.

For members to understand how their exercise positively impacts their fitness and health, it’s crucial to make progress visible at every step. The EGYM BioAge is a comprehensive fitness and health indicator that combines a wide range of user measurements into an easy-to-understand BioAge that can be compared to a member's physical age.

As the coronavirus pandemic began, fitness and health facilities across the country went on lockdown to prevent infection. Many turned to home workouts to stay fit, and technology became the essential component of all fitness or health facilities to stay connected to their members. More importantly, the motivation behind why people were exercising changed. For years, the fitness industry was primarily by aesthetics and beauty. Now, people are concerned about exercising for their health. More and more people are looking for ways to support their immune systems and reduce factors that place them in risk categories. There is a growing desire for diet changes and exercise to boost the body's defense against infection. In times of the "new normal," people are aware of the ongoing pandemic but want to take their fate into their own hands and support their health.

The Rehab Fit training program allows you to slowly and gently work your way back to your normal performance level. Training methods and intensity follow optimal periodization to guarantee a successful return to your regular training program.

The scientifically tested Metabolic Fit training program helps you to regulate your metabolism. This program starts out easy and slowly increases in intensity as your body adjusts to heavier weights, for optimal progress and success.