EGYM Blog

Growing and expanding any business results from the continuous effort that happens over the lifetime of the business. This fact is no different for fitness and health facilities that need to find innovative ways to retain existing members and attract potential new ones. Digitizing your operations by providing a platform to engage your clients, provide tips, and market yourself or picking management software are steps in the right direction. Yet, in taking these steps, it's vital to identify the aspects of a technological platform, an app, or software that meets your growing business's needs. Scalability ensures that you can expand and contract your operations as needed. Let's take a closer look at the scale in software and why you need it for your brand.

The journey of building and running a fitness or health enterprise varies greatly, but three steps are common to most, if not all journeys. First is to open the first facility, buy some essential equipment, and run it. As time goes by, technology and software start being thrown around in circles and eventually catch the manager’s or owner's attention.
At this point, most give technology a try, and before you know it, there are software systems all over the place. A website here, a blog there, and a fitness app somewhere in between, you get the drill.
Given the benefits of fitness technology, getting this far is not easy and should be lauded. Many consider gyms that embrace technology to be at their mature stages. But is there an extra mile? There is a third step that many managers and owners may overlook, and very few people shed light upon it. This is software integration.

Before acquiring any software, it is important first to acknowledge who the software is being developed for. Is it being developed for the gym owner, the customer, or the software developer? The user or customer must be at the center of any software development, the same is true in the fitness and health industry.

Differentiation is what determines whether a fitness or health facility distinguishes itself and grows to have a loyal customer base or becomes one among the many ones competing for the same customers in the same way. Any operator should strive to distinguish itself from its competition to grow sustainably.

Following Covid-19 enforced lockdown, on March 23, 2020 – July 25, 2020, Club Kingswood, an independent 2,800 member multi facility club in Essex, froze all of its gym memberships with no charge, uncertain of what the effect would be on the future of its membership. Fortunately, 9 weeks post reopening, over 85 per cent of gym members have returned. Here General Manager, Alex Owen, explains the important role EGYM has played in the club’s impressive bounce back.

We interviewed Meg, Fitness Coordinator, and Holly, Director of Lifestyles & Wellnessa at WindsorMeade, a premier active senior lifestsyle community in Virginia. We spoke about how they evolved their fitness services in light of COVID-19 and dramatically increased participation in order to keep their residents healthy, engaged and safe by using innovative fitness technology in their facility.

This is an overview of all product updates of the Branded Member App.

This is an overview of all product updates of the EGYM Trainer App.

When it comes to your digital strategy it’s important to consider a couple of key questions including resources and capabilities. One of the key considerations is whether to build or partner with an industry leader.

We are currently experiencing a shift towards health-oriented training, especially for the generation of best agers and baby boomers. With over a third of the population (and rising) they already represent an important part of the target group for virtually every fitness or health facility. Therefore it’s crucial to have the right offer to cater towards their needs.

For members to understand how their exercise positively impacts their fitness and health, it’s crucial to make progress visible at every step. The EGYM BioAge is a comprehensive fitness and health indicator that combines a wide range of user measurements into an easy-to-understand BioAge that can be compared to a member's physical age.

As the coronavirus pandemic began, fitness and health facilities across the country went on lockdown to prevent infection. Many turned to home workouts to stay fit, and technology became the essential component of all fitness or health facilities to stay connected to their members. More importantly, the motivation behind why people were exercising changed. For years, the fitness industry was primarily by aesthetics and beauty. Now, people are concerned about exercising for their health. More and more people are looking for ways to support their immune systems and reduce factors that place them in risk categories. There is a growing desire for diet changes and exercise to boost the body's defense against infection. In times of the "new normal," people are aware of the ongoing pandemic but want to take their fate into their own hands and support their health.