For the longest time, the fitness industry had been driven largely by aesthetics. Many people were primarily after those elusive six-pack abs, defined triceps, and sculpted thighs. But when the pandemic hit in 2020, it forced all of us to reevaluate our priorities, especially when it comes to our health. What we're seeing now is perhaps the largest shift we've ever experienced when it comes to personal exercise motivation. For the first time, more people are demonstrably concerned with the health of their bodies than the aesthetics of its surface.