Don't Just Buy The Trend. Analyze Real Usage!
Member success is the foundation of your success. Thus, it's key to focus on what members want to and really do use for making investments. So, when developing your offering don't listen to manufacturers, but understand your members.
Is Your Smart Strength Utilization Very High?
Make sure to act to avoid equipment shortage & member frustration: Your Smart Strength equipment measures utilization, and therefore provides you with actionable investment insights. Our dedicated Customer Success Teams also regularly makes sure that our customers can use these insights to maximize the impact for their business. When utilization frequently spikes over 100% - meaning members start to queue and operators could benefit even more from their EGYM products - we get in touch and recommend taking action!
The Good News: Many members are using your EGYM Smart Strength equipment frequently, which means that it is massively popular among your members!
The Bad News: Your EGYM Smart Strength equipment is in short supply and members frequently need to queue before working out increasing their risk of churn.
The Great News: Your EGYM Smart Strength equipment is likely among the most used areas in your facility making it an extremely profitable investment!
Want a Helping Hand?
We're here to help: Together with you we'll evaluate how to maximize the impact of EGYM in your facility.
Usage Patterns Are Changing
Over the past years, the general usage patterns of members measured in time spent using different pieces of equipment have dramatically changed. Equipment utilization studies by Gymetrix - an independent advisory company helping operators to understand the real usage of their equipment - in hundreds of facilities between 2011 and 2018 show a massive shift in what members demand and spend their time with while in the gym. The effect is even more drastic when only looking at the younger and more female demographic that is gaining importance.
Cardio (All)
-
33
%
Member time spent using this equipment
Resistance (All)
+
32
%
Member time spent using this equipment
Resistance (Females <35)
+
121
%
Named as favorite equipment
Real Member Usage Informs Smart Investments
One of the most common mistakes is to just follow the latest buying trend of other operators, instead of listening to members. The only ones delighted about this are equipment manufacturers, not members. In contrast, many of the most successful operators, make sure they base their investment decisions on real member data, not marketing messages. Thus, they refrain from investing in unpopular equipment - and create massive savings. And, they avoid equipment shortages of popular pieces and customer frustration. Focussing on giving their members what they want - versus pushing upon them what they don't want and won't use can be a real gamechanger for your business!
Evaluate utilization data: What's heavily utilized creates most value and the best return on investment
Understand what's the right equipment that members need for a great experience
Avoid investing into or consider divesting underutilized pieces of equipment
Create massive savings, and free up ressources to add more equipment that creates real member value
Avoid shortages of popular equipment and customer frustration: Increased member satisfaction, retention & long-term membership growth
Not Sure Where to Start?
A few questions to get you going...