Since the beginning of the 21st century, many industries are undergoing substantial digital transformations. From e-commerce to healthcare, the majority of companies are reaping the benefits of continually improving technologies.
The fitness industry is one of the later bloomers. Historically, it has focused on highly personalised face-to-face interactions, leaving technologies to wait in line. Meanwhile, gym-goers and health-seekers dig deeper into what digitalisation has to offer, expecting the service providers to do the same.